Eco-Rostrum

Suarnur, Baharudin and Che Leh, Muhamad Faizal and Ali, Mohd Zulkifli (2011) Eco-Rostrum. Sustainable Tropical Environmental Design Exhibition 2011, 3. pp. 182-183. ISSN 2180-0685

Abstract

An effective corporate identity is influenced by an effective product appearance. The design concept, function and technology contribute to the image making of the product that can have a profound impact to an organization’s competitive position. The designer addresses the issues regarding lacking of identity of the UPM’s rostrum and its limitation on the application of creative function and technology. A survey and observations on the effectiveness of the design, material and the corporate identity of a university existing rostrum were conducted to identify the functional and aesthetic aspects appropriate to the current image of the organization. A new compact and minimalism style rostrum design is designed in compliance with the design issues identified in the study. A wood plastic composite which is considered as an environmentally friendly material is used to respond to the need for environmental sustainability.

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